Friends of Sky Meadows

Redesigned brand identity for a nonprofit rooted in community and conservation at Sky Meadows State Park.

Friends of Sky Meadows (FOSK) is a community-rooted nonprofit dedicated to preserving the quiet wonders of Sky Meadows State Park, where rolling hills meet open skies and conservation is shaped by many hands, season after season. Inspired by the park’s successful Bluebird Trails, the refreshed brand identity features a bluebird perched atop the letter O, gently returning a stroke to the F—a symbol of mutual care that reflects how humans provide refuge and wildlife, in turn, gives back. This identity speaks to a living system of shelter and reciprocity, capturing the often overlooked, ongoing labor of stewardship through thoughtful design.