June Bug Massage

Brand identity for a compassionate in-home massage practice focused on cancer care and healing.

June Bug Massage is a home-visit massage practice offering healing touch in the comfort of clients’ homes. Rooted in empathy and care, the service provides Swedish and Deep Tissue massage for all, with a special focus on individuals facing cancer and recovery. It's a practice shaped by lived experience and guided by the belief that healing begins with presence, compassion, and gentle connection.

The visual identity expresses themes of resilience, transformation, and natural renewal. At its center is a stylized June bug—a symbol of quiet strength—formed with subtle, vein-like lines to suggest energy flow and the body’s inner rhythm. Leaf elements nod to nature and healing, while the overall composition creates a soft yet grounded impression that mirrors the practice’s calming, restorative ethos.

Warm greens and neutrals evoke touch, breath, and nature’s cycles, while soft, human-centered typography brings clarity without clinical distance. The system extends across print and digital touchpoints, home-visit kits, and personal details that support trust and care—before, during, and after each session.